CASE STUDY:
Sponge Bob: Krusty Cook-Off
Game Development & Live Ops
Release: 2020
Downloads: 110,000,000+
Revenue: $40,000,000+
We built and scaled world-class IPs to the highest level
From a blank page to 110,000,000+ downloads.
Our production team owned the entire lifecycle of SpongeBob: Krusty Cook-Off: we created the original concept, successfully pitched it to Paramount, and spearheaded the full development cycle.
Post-launch, we turned on the afterburners and scaled the game into a global phenomenon. Driven by insane momentum — including over 20 million pre-registrations — the game became an instant fan favorite, ultimately capturing the prestigious Google Play Users' Choice Award in 2021!
Service: Game Development
Timing: 10 months
Team: 38 people
Next stop: Streaming dominance.
When the title launched on Netflix as SpongeBob: Get Cooking, the publisher tapped us to completely supercharge the experience. We rolled up our sleeves and delivered a massive wave of fresh content — engineering entirely new game modes, designing vibrant restaurants, and introducing live events and beloved characters.
Our execution propelled the game straight to the top, cementing it as one of the absolute most popular and highly played titles in the entire Netflix Games catalog!
Service: Live Operations
“Order Up!”
Timing: 12+ months
Team: 5 people
About the game
Apart from being a frantic, hilarious culinary adventure, SpongeBob: Krusty Cook-Off (Get Cooking) is a high-velocity, narrative-driven time management and cooking simulator. It brings the chaotic, beloved world of Bikini Bottom to mobile screens, putting players behind the grill of the ocean's most famous eateries.
As a product, the game seamlessly blends intense time-management mechanics with a deep progression system, designed to maximize player retention and engagement.
Key Gameplay Pillars:
Fast-Paced Culinary Action: Players manage hectic kitchens, tapping and sliding to cook and serve iconic dishes (from Krabby Patties to Kelp Shakes) to a relentless rush of hungry customers.
Deep Meta-Progression: Features a robust upgrade economy where players customize kitchen equipment to increase efficiency and decorate dining areas to boost passive bonuses.
IP-Driven Character Collection: Includes a highly successful gacha/unlock system for iconic characters (SpongeBob, Patrick, Squidward) complete with unique, stat-boosting costumes.
LiveOps-Ready Architecture: Designed from the ground up to support continuous content scaling, allowing for seamless integration of new restaurants, limited-time narrative events, and seasonal challenges.
Achievements
Award-Winning Pedigree: Won the prestigious Players’ Choice Award at the 2021 Mobile Games Awards & Google Play’s Users' Choice Game (US).
Chart-Topping Launch: Reached #1 Free Casual Game in the US (both iOS & Android) and entered the Top 10 Overall Free Charts globally.
Record-Breaking Momentum: Generated 17M+ pre-registrations (a Nickelodeon historical record) and exploded to 2.2M Peak DAU in Week 1.
Massive Footprint: Scaled to 100M+ total downloads, becoming a Top 10 downloaded game in 97 countries and Top 100 grossing in 66 countries.
