CASE STUDY:
Sponge Bob: Krusty Cook-Off
Product Management & Live Ops
Release: 2020
Downloads:150,000,000+
Revenue:$50,000,000+
We built and scaled world-class IPs to the highest level
From a blank page to 150,000,000+ downloads.
Our product team created and managed the entire lifecycle of SpongeBob: Krusty Cook-Off: we created the original concept, successfully pitched it to Paramount, and spearheaded the full development cycle.
Post-launch, we turned on the afterburners and scaled the game into a global phenomenon. Driven by insane momentum — including over 17 million pre-registrations — the game became an instant fan favorite, ultimately capturing the prestigious Google Play Users' Choice Award in 2021!
Service: Product Management, Live Ops
Timing: 10 months
Team: 38 people
Next stop: Streaming dominance.
When the title launched on Netflix as SpongeBob: Get Cooking, the publisher tapped us to completely supercharge the experience. We rolled up our sleeves and delivered a massive wave of fresh content — engineering entirely new game modes, designing vibrant restaurants, and introducing live events and beloved characters.
Service: Product Management, Live Ops
“Order Up!”
Timing: 12+ months
Team: 5 people
About the game
Apart from being a frantic, hilarious culinary adventure, SpongeBob: Krusty Cook-Off (Get Cooking) is a high-velocity, narrative-driven time management and cooking simulator. It brings the chaotic, beloved world of Bikini Bottom to mobile screens, putting players behind the grill of the ocean's most famous eateries.
As a product, the game seamlessly blends intense time-management mechanics with a deep progression system, designed to maximize player retention and engagement.
Key Gameplay Pillars:
Fast-Paced Culinary Action: Players manage hectic kitchens, tapping and sliding to cook and serve iconic dishes (from Krabby Patties to Kelp Shakes) to a relentless rush of hungry customers.
Deep Meta-Progression: Features a robust upgrade economy where players customize kitchen equipment to increase efficiency and decorate dining areas to boost passive bonuses.
IP-Driven Character Collection: Includes a highly successful gacha/unlock system for iconic characters (SpongeBob, Patrick, Squidward) complete with unique, stat-boosting costumes.
LiveOps-Ready Architecture: Designed from the ground up to support continuous content scaling, allowing for seamless integration of new restaurants, limited-time narrative events, and seasonal challenges.
Achievements
Award-Winning Pedigree: Won the prestigious Players’ Choice Award at the 2021 Mobile Games Awards & Google Play’s Users' Choice Game (US).
Chart-Topping Launch: Reached #1 Free Casual Game in the US (both iOS & Android) and entered the Top 10 Overall Free Charts globally.
Record-Breaking Momentum: Generated 17M+ pre-registrations (a Nickelodeon historical record) and exploded to 2.2M Peak DAU in Week 1.
Massive Footprint: Scaled to 100M+ total downloads, becoming a Top 10 downloaded game in 97 countries and Top 100 grossing in 66 countries.
