Live Operations
About the Service
We ensure your ongoing games not only thrive but exceed expectations, allowing you to focus on new projects and ventures. Our dedicated Live Ops team keeps your game fresh with continuous updates, engaging events, and performance improvements that attract new players and bring existing ones back for more. Let us drive long-term growth and profitability while you innovate for the future.
Game Live Ops Capabilities
Content production for updates
Ongoing art content production for the future updates within your schedule, fitting them into your production pipeline.
New features development
Ongoing art content production for the future updates within your schedule, fitting them into your production pipeline.
Game design of the updates
Releasing updates, based on game design and audience's feedback: UI/UX design changes for players to feel more comfortable, troubleshooting in places players often stuck, additions to the narrative that make it more engaging.
Analytics and data-driven decisions
Full-cycle game analytics that covers all main performance metrics and deep investigation of the player data help you make efficient, player-oriented decisions. We use that data to adjust balance; run A/B tests on new mechanics, features, items, etc; design special offers and boost in-app and in-store sales; etc.
Sales and events management
Sales and game events that are based on the latest players' feedback. New data-based promotion and attraction strategies. New features, art, and mechanics your players have wanted for a long time.
Game LiveOps Process
We prioritize open communication and collaboration throughout the Live Ops process. From crafting the strategy to executing ongoing updates, you’ll receive clear insights, regular performance reports, and the chance to provide feedback. Our dedicated team works to keep your game dynamic and aligned with your long-term vision, ensuring it continues to thrive and succeed. Your success is our priority.
*The steps may vary depending on the project needs.**The steps represent the development of a mid-sized mobile game. The timing may vary depending on the project scale and release platform.-
We begin by discussing your game’s needs, challenges, and Live Ops goals. This step ensures we fully understand your expectations and set a clear direction.
Timing: 1-2 business days
Deliverable: A Project Overview summarizing your objectives and initial requirements.
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Our team conducts an in-depth analysis of your game, examining player behavior, monetization trends, and engagement metrics. Using these insights, we craft a comprehensive Live Ops strategy tailored to your goals.
Timing: 1 week
Deliverable: A Live Ops Strategy Document with detailed plans for updates, events, and monetization initiatives.
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We formalize the project scope, timelines, and deliverables, team size, ensuring clarity and alignment. We prepare contract with detailed production plan, team description, KPIs and production costs.
Timing: 1 week
Deliverable: Contract and Live Ops Strategy Document with detailed plans for updates, events, and monetization initiatives.
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We optimize your game’s production pipeline to ensure the efficient creation and integration of Live Ops content. This includes automating processes and streamlining workflows for seamless execution.
Timing: 2 weeks
Deliverable: An Optimized Pipeline with documented processes tailored for Live Ops.
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We design, produce, and implement the first batch of Live Ops content, such as events, updates, and in-game assets. This serves as the foundation for future iterations and improvements.
Timing: 2-4 weeks
Deliverable: A First Live Build featuring new content and updates ready for player engagement.
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After the first content iteration is live, we gather and analyze player data, event performance, and engagement metrics. This data informs targeted improvements to enhance the game experience.
Timing: 1-2 weeks
Deliverable: An Analysis Report with insights and actionable recommendations, alongside implemented refinements
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We continue to design, develop, and release new content and events, refining the Live Ops strategy based on ongoing analysis and player feedback. This iterative approach ensures sustained engagement and long-term success.
Timing: years
Deliverable: A game with an active and engaged user base, driven by fresh content, exciting events, and innovative features. The game consistently meets key performance indicators (KPIs) and is positioned for long-term success, remaining vibrant and profitable for years to come.